With the dawn of advanced technology in information, goods transaction no longer requires the sellers and the buyers to be in the same region. The items can be distributed worldwide, which allows a small store in Oklahoma to sell their goods to someone in Australia. And those are some depictions of how e-commerce business works.
If you want to deal in e-commerce field, and you think you already know the basics, then this article is for you. We are going to discuss the common mistakes in the e-commerce business.
Overconfident with the resource
There are two options when a person builds an e-commerce store. First, one can join with the big names in e-commerce platforms. Second, one can create his/her page.
E-commerce platforms facilitate small shop owners with high traffic, shipping, customer care, and security. If you join with one, you do not need to allocate your resources for marketing and customer care. This upside is important for you to acknowledge because getting on top on the Internet is seriously not an easy process. For instance, to appear on the first page on Google, you need to meet some requirements, such as good reputation, secured transaction, good customer reviews, etc. Trying to achieve them alone will make you spend most of your resources for digital marketing, which is not a cheap task to do.
Therefore, you must be clever with your resources. The most taken decision among novice e-commerce owners is to allocate the funds only for production. If you are still not sure on this subject, you can try joining online courses on e-commerce. Look for 2018 news, updates and full review to make your business always be ahead of the others. Competition is very tough in e-commerce, and it is a factor that you should always bear in mind.
In many cases, a newly established store will first undergo the deficit cycle, and then they will find themselves in the comfort zone, and lastly, they will get to the peak of sales. The first and second cycle is not an instant business killer. If you experience deficit, you can always patch your funds, and you can continue. If you are already in the comfort zone, with a stable sales curve, you only need to keep everything in maintenance. But believe it or not, the crucial cycle is the third one.
When you are at the peak of sales, you also have gained a lot of exposures, and you will be most likely to get overwhelmed. Customers orders will flood your system, and the chance for you to have a dispute in a transaction will increase ten folds than ever.
And in the scenario is when thinking of customer care in advance will show its significance. If you are already joining a platform, you might not be worried for you have already got the problem covered. But if you are an independent site, then you can start from the very beginning to employ customer care from an outsource company. They will handle your disputes and report to you the customer’s behaviors.
Lack of sales program
No matter how exclusive your products are, if you rarely launch a sales program, you would not attract visitors. Online shoppers are very consumptive, so you must not be afraid of having a big sales program. It is better to sell your goods fast and keep the economy flowing than opt to wait for the best deal that gives you maximum profit.
Place yourself as a buyer and see if you want to make a transaction in your store. If you’re going to sell, think like a buyer. By then you shall see how a sales program itself is a marketing strategy.